Energy News  
FARM NEWS
Cloud cooking land: Indian housewives become gig economy chefs
By Vishal MANVE
Mumbai (AFP) Jan 23, 2020

Rashmi Sahijwala never expected to start working at the age of 59, let alone join India's gig economy -- now she is part of an army of housewives turning their homes into "cloud kitchens" to feed time-starved millennials.

Asia's third-largest economy is battling a slowdown so sharp it is creating a drag on global growth, the International Monetary Fund said Monday, but there are some bright spots.

The gig economy, aided by cheap mobile data and abundant labour, has flourished in India, opening up new markets across the vast nation.

Although Indian women have long battled for access to education and employment opportunities, the biggest hurdle for many is convincing conservative families to let them leave home.

But new apps like Curryful, Homefoodi, and Nanighar are tapping the skills of housewives to slice, dice and prepare meals for hungry urbanites from the comfort of their homes.

The so-called cloud kitchens -- restaurants that have no physical presence and a delivery-only model -- are rising in popularity as there is a boom in food delivery apps such as Swiggy and Zomato.

"We want to be the Uber of home-cooked food," said Ben Mathew, who launched Curryful in 2018, convinced that housewives were a huge untapped resource.

His company -- which employs five people for the app's daily operations -- works with 52 women and three men, and the 31-year-old web entrepreneur hopes to get one million female chefs on-board by 2022.

"We usually train them in processes of sanitisation, cooking, prep time and packaging... and then launch them on the platform," Mathew told AFP.

One of the first housewives to join Curryful in November 2018 shortly after its launch, Sahijwala was initially apprehensive, despite having four decades of experience in the kitchen.

But backed by her children, including her son who gave her regular feedback about her proposed dishes, she took the plunge.

Since then, she's undergone a crash course in how to run a business, from creating weekly menus to buying supplies from wholesale markets to cut costs.

The learning curve was steep and Sahijwala switched from cooking everything from scratch to preparing curries and batters for breads in advance to save time and limit leftovers.

She even bought a massive freezer to store fruits and vegetables despite her husband's reservations about the cost.

"I told him that I am a professional now," she told AFP.

- 'Internet restaurants' -

Kallol Banerjee, co-founder of Rebel Foods which runs 301 cloud kitchens backing up 2,200 "internet restaurants", was among the first entrepreneurs to embrace the concept in 2012.

"We could do more brands from one kitchen and cater to different customer requirements at multiple price points," Banerjee told AFP.

The chefs buy the ingredients, supply the cookware and pay the utility bills.

The apps -- which make their money through charging commission, such as more than 18 percent per order for Curryful -- offer training and supply the chefs with containers and bags to pack the food in.

Curryful chef Chand Vyas, 55, spent years trying to set up a lunch delivery business but finally gave up after failing to compete with dabbawalas, Mumbai's famously efficient food porters.

Today Vyas works seven hours a day, five days a week in her kitchen, serving up a bevy of Indian vegetarian staples, from street food favourites to lentils and rice according to the app's weekly set menus.

"I don't understand marketing or how to run a business but I know how to cook. So, the current partnership helps me focus on just that while Curryful takes care of the rest," Vyas told AFP.

She pockets up to $150 a month after accounting for the commissions and costs, but hopes to earn more as the orders increase.

In contrast, a chef at a bricks-and-mortar restaurant takes home a monthly wage of between $300 and $1,000 for working six days a week.

With India's cloud kitchen sector expected to reach $1.05 billion by 2023, according to data platform Inc42, other companies are also keen to get a slice of the action.

Swiggy, for example, has invested 2.5 billion rupees ($35.3 million) in opening 1,000 cloud kitchens across the nation.

Back in her Mumbai kitchen, Sahijwala is elated to have embarked on a career at an age when her contemporaries are eyeing retirement.

Over the past year, she has seen her profit grow to $200 a month, but more importantly, she said, "my passion has finally found an outlet.

"I am just glad life has given me this chance."

vm/amu/grk/mtp/rbu

Uber


Related Links
Farming Today - Suppliers and Technology


Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor
$5 Billed Once


credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly


paypal only


FARM NEWS
Land prep for palm oil plantations does the most environmental damage
Washington DC (UPI) Jan 21, 2020
The creation of new oil palm plantations causes almost twice as much environmental damage as maintaining mature plantations. According to a new study, prepping the land and the growth of young plants are the two most carbon-intensive components of oil palm plantations. The study, published Tuesday in the journal Nature Communications, is the first to look at the release of the three most common greenhouse gases across the lifespan of oil palm plantations. Already the world's most ... read more

Comment using your Disqus, Facebook, Google or Twitter login.



Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle

FARM NEWS
Capella Space unveils new satellite design for EO platform

Kleos and Geollect sign Channel Partner and Integrator Agreement

Clouds as a factor influencing the climate

China's first civilian HD mapping satellite in service for eight years

FARM NEWS
China's international journal Satellite Navigation launched

FAA warns military training exercise could jam GPS signals in southeast, Caribbean

China Focus: China to complete Beidou-3 satellite system in 2020

China's Beidou navigation system to provide unique services

FARM NEWS
Taking root? Tree-planting new trend in eco-conscious Davos

Amazon indigenous leaders accuse Brazil of 'genocide' policy

Amazon tribes meet to counter Bolsonaro environmental threats

Deforestation in Brazil's Amazon up 85 percent in 2019

FARM NEWS
Microwaving sewage waste may make it safe to use as fertilizer on crops

How to make it easier to turn plant waste into biofuels

EU project RES URBIS shows the viability of bioplastic generation with urban biowaste

From a by-product of the biodiesel industry to a valuable chemical

FARM NEWS
New study on a recently discovered chlorophyll molecule could be key to better solar cells

GreenPowerMonitor will watch over Europe's largest solar power plant

Spain declares climate emergency, signals move to renewables

New molecule harnesses full visible spectrum of sunlight

FARM NEWS
UK looks to offshore wind for green energy transition

Britain's green energy sector brightens: survey data

Consider marine life when implementing offshore renewable power

Supporting structures of wind turbines contribute to wind farm blockage effect

FARM NEWS
BlackRock coal divestment welcomed, scrutinised by insiders

Germany looks to step up coal exit timetable

New UK deep coal mine 'unnecessary': green group; As wind soars

Protests and outrage as Siemens backs Aussie mine project

FARM NEWS
As intensity fades, Hong Kong protesters mull tactics

Kazakh court rules against returning two asylum seekers to China

China's former Interpol chief sentenced to 13 years in prison

Toy Story: Hong Kong protest models become major hit









The content herein, unless otherwise known to be public domain, are Copyright 1995-2024 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. General Data Protection Regulation (GDPR) Statement Our advertisers use various cookies and the like to deliver the best ad banner available at one time. All network advertising suppliers have GDPR policies (Legitimate Interest) that conform with EU regulations for data collection. By using our websites you consent to cookie based advertising. If you do not agree with this then you must stop using the websites from May 25, 2018. Privacy Statement. Additional information can be found here at About Us.