Energy News  
FARM NEWS
Chinese students imbibe secrets of Burgundy winemaking
By Olivier DEVOS
Dijon, France (AFP) April 6, 2017


Chen Yanfen swirls a glass of Burgundy wine, noting its ruby red robe and fruity bouquet before taking her first sip.

She is part of a group of Chinese students diligently imbibing the secrets of winemaking in the rolling hills of the central French region.

Nearly one-third of the Dijon wine school's 135 students are Chinese, willing to pay up to 13,000 euros ($14,000) for the coveted expertise.

"For most Chinese consumers, French wine is the best, because it has a long history, and it is very famous in the world," said 30-year-old Chen.

Like many of her peers at the School of Wine and Spirits Business, she wants to sell French and other foreign wines in China after she finishes the one-year course.

Wine glass and pen and paper in hand, the students start earning their viticulture stripes, mastering tasting terms in English.

They also study marketing, with a special emphasis on doing business in China.

While China has grown into a prolific buyer of wine, the country has also set its sights on making its own.

Last year, China produced an estimated 11.5 million hectolitres of wine and ranked as the sixth-largest producer in the world, according to the International Organisation of Vine and Wine.

- 'Well-respected profession' -

For Chinese wine enthusiasts, certification in French oenology translates into considerable cachet back home when they find work in the country's nascent wine industry.

"In China, wine is more like a luxury product. When I tell my friends I'm majoring in wine management, they say 'Wow, that's cool!'," said Liu Xinyang, 22.

"I think it's a well-respected profession, and it's not hard to find a job with this diploma," she said.

As China's middle class has grown and developed a taste for fine wine, France has seen its exports to the country surge -- they rose by 12.7 percent last year.

At the same time, Chinese investors are snapping up French vineyards, with Chinese tycoons owning more than 100 properties in Bordeaux, the famous wine-producing region of southwest France.

Last year alone, billionaire Jack Ma, founder of e-tailing giant Alibaba, bought three vineyards in the region, along with their 18th-century chateaux.

- A taste for luxury -

Yang Tingting, a lecturer at China's Wine and Spirit Education Trust, a wine and spirits professional academy in Beijing, told AFP: "Wine from Bordeaux is a bestseller in China, especially, good-quality red wine in the lower price range."

As a high-status product, image and branding are as important as taste, according to Wei Wei, who owns a wine shop in the capital.

"Wine with a better and more delicate packaging is popular, as many Chinese consumers buy wine to give others as a gift," she said.

Expensive reds from Bordeaux, such as Chateau Lafite Rothschild and Chateau Mouton Rothschild, remain the most coveted in the Middle Kingdom, according to Wei.

Demand is driven by the wealthy's thirst for luxury.

Both wines are among a select list of France's "premier cru", a label established by Napoleon III in 1855 to classify the country's most prestigious wines. A single bottle can cost between 800 and 2,000 euros ($850-$2,130).

- 'Piece of France' -

Burgundy is not far behind in the popularity contest, emerging as a strong rival to Bordeaux in the Chinese market.

Nestled in its picture-postcard hills is a narrow 60-kilometre (35-mile) stretch of land where no fewer than 1,000 "climats" -- areas with distinct geological and weather conditions -- coexist.

"Burgundy is a pretty good standard-bearer" for quality French wine, said the Dijon school's director Jerome Gallo.

The school has had to turn away some Chinese applicants to maintain balance in the student body -- and because it wants networking to take place between Asian and European students.

But Chinese students are welcomed as both future customers and promoters of French wine back home.

"What we want is not just for them to sell our wine, but to go home with a piece of this school, a piece of Burgundy and a piece of France in their hearts," Gallo said.

- Fast learners -

Steve Charters, a British-Australian teacher at the school, said the know-how the students acquire will start them on the road to excellence -- but it will be a long journey.

"It's taken France 2,500 years to work out its best terroirs (prime winegrowing parcels), its best sites and how to make the wine," Charters said.

But he added the Chinese students were fast learners, with the ability to bring their own perspective to the table.

"Because they don't have a longstanding culture of wine consumption, they're more open-minded.

"They love Bordeaux, they love Burgundy, that's absolutely true, but it's easier for them to say 'Ah, yes, but Chile makes good wine, or South Africa makes good wine'," he added.

And, so far, the market for French and other foreign wines is small: about 80 percent of Chinese consumers drink wine made in China.

ode/vdk/gd/gj/kjm

ROTHSCHILD & CO

HERACLES

Alibaba

FARM NEWS
11 percent of disappearing groundwater used to grow internationally traded food
Greenbelt MD (SPX) Mar 31, 2017
Wheat, rice, sugar, cotton and maize are among the essential internationally traded crops in the global economy. To produce these crops many countries rely on irrigated agriculture that accounts for about 70 percent of global freshwater withdrawals, according to the United Nations Water program. One freshwater source is underground aquifers, some of which replenish so slowly that they are essent ... read more

Related Links
Farming Today - Suppliers and Technology


Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor
$5 Billed Once


credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly


paypal only


Comment using your Disqus, Facebook, Google or Twitter login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle

FARM NEWS
Scientists link California droughts and floods to distinctive atmospheric waves

As CO2 levels increase, airplane rides get bumpier

Monitoring pollen using an aircraft

How Britain became an island

FARM NEWS
China's BeiDou system to expand cooperation to SE Asia

ISRO Beams in Private Firm to Make Two Satellites for Navigation

Satnavs 'switch off' parts of the brain

Technology can reduce GPS outages from Northern Lights, researchers say

FARM NEWS
Stanford study explores risk of deforestation as agriculture expands in Africa

A new parameterization of canopy radiative transfer for land surface radiation models

First world survey finds 9,600 tree species risk extinction

Emissions from the edge of the forest

FARM NEWS
Scientists engineer sugarcane to produce biodiesel, more sugar for ethanol

Gripen fighter completes test flights using 100 percent biofuel

Ridding the oceans of plastics by turning the waste into valuable fuel

Shell unveils giant new high-tech research lab in India

FARM NEWS
Electronic control to ensure photovoltaic systems always work at maximum power

Report shines light on installed costs and deployment barriers for residential solar PV

Concept, SolarTech team up next-gen solar panels

IEA: India needs diverse investments in renewables

FARM NEWS
Canada sees emerging role for wind energy

U.N. says low-carbon economy not a "pipe dream"

Mega-wind farm offshore Denmark clears hurdle

Japan scientist eyes energy burst from 'typhoon turbine'

FARM NEWS
US environmental groups file suit to block new coal mining on public lands

Adani to begin work on Australia mine by August: report

Czech energy group bucks green trend with bet on coal

World Bank indirectly backs harmful SE Asian projects: report

FARM NEWS
Hong Kong protester jailed over anti-China clashes

Billionaire Warren Buffet becomes face of Coke in China

US authorities bust visa fraud scheme for wealthy Chinese

Warhol Mao portrait fetches $12.7m in Hong Kong auction









The content herein, unless otherwise known to be public domain, are Copyright 1995-2024 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. General Data Protection Regulation (GDPR) Statement Our advertisers use various cookies and the like to deliver the best ad banner available at one time. All network advertising suppliers have GDPR policies (Legitimate Interest) that conform with EU regulations for data collection. By using our websites you consent to cookie based advertising. If you do not agree with this then you must stop using the websites from May 25, 2018. Privacy Statement. Additional information can be found here at About Us.